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Issue 27: Vodafone

Monday 20th May 2024

May 20, 2024 Subscribe | View Online
Good morning!
Today's word: Vodafone
We all know the red logo and reliable connection, but have you ever stopped to wonder where the name "Vodafone" comes from?
From Pocket to Phone:
Vodafone's name is a playful portmanteau, a fancy way of saying it combines two existing words. In this case, it's a blend of "voice" and "data" with a surprising twist – "fone" instead of "phone." This little twist, suggested by the advertising agency Saatchi & Saatchi, was initially rejected by the CEO, but eventually became a masterstroke.
A Global Voice:
While the spelling of "fone" might seem like a quirk, it actually helped the name stand out and become more memorable. Today, Vodafone is a global leader in mobile communications, connecting people across continents with voice calls, data plans, and even mobile internet access.
I hope you have a fantastic week!
www.whyisthatcalledthat.com

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