Good morning and Happy Red Nose Day! |
Today's Brand: Three Stripes and a Legacy - Adidas |
From iconic tracksuits to cutting-edge footwear, Adidas is a name synonymous with athletic apparel and innovation. But have you ever stopped to wonder where the name "Adidas" comes from? |
From Humble Beginnings: |
The story starts with Adolf ("Adi") Dassler, a cobbler in post-World War I Germany. In 1924, he teamed up with his brother, Rudolf, to form the "Gebrüder Dassler Schuhfabrik" (Dassler Brothers Shoe Factory). |
A Nickname Takes Center Stage: |
Following a split between the brothers in 1949, Adi Dassler decided to establish his own brand. He used a combination of his nickname, "Adi", and the first three letters of his last name, "Das", to create "Adidas". |
From Germany to the Global Stage: |
Adidas rose to prominence through its association with sporting legends and groundbreaking innovations in athletic footwear. From the iconic black and white Telstar World Cup football to the revolutionary boost technology in their running shoes, Adidas has consistently pushed the boundaries of performance and design. |
I hope you have a fantastic weekend! |
